BRAND GUIDE
PRIMARY LOGO
SYMBOL
The two ‘A’s represent two mountain peaks, one signifying IMAPAC's epic performance, another signifying an IMAPAC client ascending into new heights with IMAPAC's support.
WORDMARK
The two ‘A’s in IMAPAC logo is derived from the mountain symbol. Always include the tag line ‘Imagine Your Impact’ below the IMAPAC name.
LOGO HORIZONTAL ALIGNMENT
Always use both symbol and wordmark in promotional materials (such as banners, infographics, brochures, videos, forms etc.). Use this alignment in majority of IMAPAC materials and collaterals.
LOGO VERTICAL ALIGNMENT
Use this alignment in collateral materials (such as coasters, table cloth, bags, etc.) depending on the suitability.
CLEARSPACE
We are an adaptable brand. We allow the logos to fit in different spaces and sizes.
To maintain the logo’s visibility and impact, always surround it with sufficient clear space. This area should be free from any other graphic elements or text, ensuring the logo stands out.
Maintain a minimum size for the logo to ensure legibility. The logo should never be scaled smaller than the recommended size in digital or print applications.
To ensure the additional text under the brand name remains legible, avoid using extra small logos.
IN CONTENT
Our logos commonly appear colored on white backgrounds, white on colored backgrounds. Proper contrast ensures logo readability.
1. Colored logo on white and lighter backgrounds.
2. White logo on vibrant and darker backgrounds.
READABILITY
When placing a logo on a background, aim for a contrast ratio of 2.25:1 or higher to ensure readability. If the contrast is too low, adjust the background or choose a different one. If background isdarker, use the white version of the logo.
Avoid placing the logo on busy or overly colorful backgrounds that could compromise its readability.
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INCORRECT USAGE
Never distort, rotate, or change the colors of the logo. Avoid adding effects, placing it in a box, or using outdated versions. Ensure that all logo usage adheres strictly to the guidelines provided here.
CO-BRANDING
Try to ensure that the IMAPAC logo appears first, there is a complete parity of size, placement and province in the partner materials, and that there is appropriate spacing between the logo.
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COLORS
PRIMARY COLORS
TYPOGRAPHY
FONTS
IMAPAC Fonts should be readable for its target market and appealing for its audiences.
Text should always be clear and easy to read, with key words highlighted in bold.
In cases where the heading or text has the same weight, it's acceptable to highlight the entire text in bold font for emphasis.
VISUAL IDENTITY
ELEMENTS & STYLING
IMAPAC materials should compose of the following graphic elements:
IMAPAC materials may include these types of backgrounds:
3D Glass-like rendition of molecules, cells and dna | Gradient backgrounds inspired form the logo
APPLICATION EXAMPLES
Consistency and creativity are the keys to building a strong brand presence